Today’s Data Privacy Day offers consumers an opportunity to learn about how companies use, collect, and share their personal information. At the same time, it gives companies a chance to focus on and highlight how they are protecting customer data. Although most businesses view data privacy practices as a way to mitigate their risk, good practices around data privacy can actually differentiate your organization from your competitors.
Today, Snowflake is announcing the general availability (GA) of the External Tables feature. Snowflake launched the External Tables feature for public preview at the Snowflake Summit in June 2019. It is one of the key features of the data lake workload in the Snowflake Data Cloud.
The Snowflake Data Cloud provides the unique ability for anyone to join their own data sets with thousands of live third-party data sets near-instantly, securely, and without moving data. Businesses operating in the Data Cloud gain a huge advantage over their competitors who are stuck in data silos and struggling with stale data sets downloaded from their legacy data providers weeks, months, or years ago.
We are excited to announce that the new Snowflake Organizations feature is now available in public preview. Organizations enable customers to easily manage their data, storage, and compute across multiple Snowflake accounts and even across regions and clouds. Through a new ORGADMIN role, customers can now: We’re excited to hear how you use these new more powerful self-service capabilities to manage your Snowflake Data Cloud.
Personalization enables marketers to send hypertargeted content and offers that are more likely to drive purchases and cultivate brand loyalty. Research by Accenture from 2018 shows that 91% of consumers are more likely to shop with companies that provide relevant offers and recommendations. Though personalization helps marketers optimize ad spend and drive improvements in customer lifetime value, basket size, and retention, it’s still untenable at scale in many organizations.
Snowflake and Saturn Cloud are thrilled to announce our partnership to provide the fastest data science and machine learning (ML) platform. Snowflake’s Data Cloud comprises a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Saturn Cloud’s platform provides lightning-fast data science. Combined, our solutions enable customers to maximize their ML and data science initiatives.
2021 is the year of the Data Cloud. Powered by the Snowflake platform, the Data Cloud will be the place where organizations across industries can converge to mobilize their data. Snowflake estimates that there are still hundreds of millions of data sets isolated in cloud data storage and on-premises data centers globally. The Data Cloud eliminates these silos, allowing you to seamlessly unify, analyze, and share your data to reach deeper insights and even open new revenue streams.
Powered by advances in machine learning, marketing analytics delivers more bottom-line impact with each passing year. It enables organizations to improve the targeting of ads and other content, optimize their ad spend through advanced marketing attribution, increase customer lifetime value, reduce churn, and more. While technology is making granular targeting and measurement possible, marketers are also doubling down on measures to ensure consumer privacy and data governance in their initiatives.
The world is rich with publicly available data sets that can provide immense value to businesses, in areas as diverse as economics, health, agriculture and transportation. But the data is highly fragmented, stored in different formats and databases around the world, making it very hard for businesses to consume and monetize.
Snowflake met with Mark Stange-Tregear, Vice President of Analytics for Rakuten Rewards, and Andrew Parry, Vice President of IT Application Development for Office Depot, at Data Cloud Summit 2020. The Data Cloud is unlocking new ways of delivering products and services to customers, managing supply chains, and collaborating globally. Rakuten Rewards and Office Depot are going “all- in” on the Snowflake Data Cloud to transform their businesses. Q. How does data affect your business?
