The quick and dirty definition of data mapping is the process of connecting different types of data from various data sources. Data mapping is essential for integration, migration, and transformation of different data sets; it allows you to improve your data quality by preventing duplications and redundancies in your data fields. Data mapping is a crucial step in data modeling and can help organizations achieve their business goals by enabling data integration, migration, transformation, and quality.

Implementing a PIM or PXM* solution will bring numerous benefits to your organization, in terms of improving efficiency, increasing sales and conversions, reducing returns, and promoting customer loyalty through more accurate, more complete, and more engaging product content. Here we explore these benefits in more detail.

A lot of the buzz around AI focuses on its future potential. And we get it — we’re talking about a transformative technology that presents seemingly limitless possibilities. But an important aspect of this world-changing tech story that gets lost in the hype is understanding exactly what AI solutions are available for you and your team to employ right now, today.

Put simply, data literacy is the ability to translate data into insights, a capability that every technology buyer is seeking this year. The importance of data has been well established and technology leaders understand the value sitting dormant in their ever-growing databases. When researching the right application for their teams, features that boost data literacy will be front of mind for your buyers.

We previously announced Snowflake’s Unistore workload, which continues Snowflake’s legacy of breaking down data silos by uniting transactional and analytical data in a consistent and governed platform. Today, we are pleased to announce that Hybrid Tables — the core feature powering Unistore — is in public preview in select AWS regions. Hybrid Tables is a new table type that enables transactional use cases within Snowflake with fast, high-concurrency point operations.

Sifting through vast amounts of data for usable information is both challenging and time-consuming for independent software vendors (ISV) in today’s fast-paced market. But without a continuous search for timely insights, you risk your end-users missing critical business opportunities, or failing to address emerging issues in their data promptly, potentially leading to dissatisfaction and churn.

As the world grapples with the escalating climate crisis, many industries are re-examining their operations to identify and implement sustainable practices. The telecommunications industry is no exception. Telecom companies face growing pressure from consumers, investors and regulators to reduce their carbon footprint and achieve net-zero emissions. This shift towards sustainability aligns with environmental responsibility and presents lucrative business opportunities for telecoms.

Nearly every facet of society has felt the impact of AI since it burst into the mainstream in late 2022 with the public launch of ChatGPT. In 2024, the retail and consumer goods industry is expected to experience massive upheaval due to the proliferation of generative AI (gen AI) tools as well as changes in customer engagement and the general manner in which products are now sold.

At Snowflake, we believe in empowering our customers to harness the full potential of their data while maintaining robust compliance standards and safeguarding data privacy. We recognize the critical importance of quickly identifying and safeguarding sensitive data objects, and we consistently strive to provide solutions that help achieve these goals — from advancements such as classification and tag-based policies to the intuitive Data Governance UI.

In the popular 90’s film “Sliding Doors”, the life of the lead character, played by Gwyneth Paltrow, takes two divergent paths based on whether she catches or misses a train. Spoiler alert if you have not watched it: one path ultimately (and surprisingly) leads to a better outcome than the other.