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Beyond the Buzz: Braze Equips Modern Marketers with Powerful AI Tools

A lot of the buzz around AI focuses on its future potential. And we get it — we’re talking about a transformative technology that presents seemingly limitless possibilities. But an important aspect of this world-changing tech story that gets lost in the hype is understanding exactly what AI solutions are available for you and your team to employ right now, today.

3 Ways Embedded Analytics Boosts Data Literacy

Put simply, data literacy is the ability to translate data into insights, a capability that every technology buyer is seeking this year. The importance of data has been well established and technology leaders understand the value sitting dormant in their ever-growing databases. When researching the right application for their teams, features that boost data literacy will be front of mind for your buyers.

Simplify Application Development With Hybrid Tables

We previously announced Snowflake’s Unistore workload, which continues Snowflake’s legacy of breaking down data silos by uniting transactional and analytical data in a consistent and governed platform. Today, we are pleased to announce that Hybrid Tables — the core feature powering Unistore — is in public preview in select AWS regions. Hybrid Tables is a new table type that enables transactional use cases within Snowflake with fast, high-concurrency point operations.

What is Yellowfin Signals? Automating Data Discovery

Sifting through vast amounts of data for usable information is both challenging and time-consuming for independent software vendors (ISV) in today’s fast-paced market. But without a continuous search for timely insights, you risk your end-users missing critical business opportunities, or failing to address emerging issues in their data promptly, potentially leading to dissatisfaction and churn.

Delivering Telecom Sustainability Targets Using Autonomous Networks

As the world grapples with the escalating climate crisis, many industries are re-examining their operations to identify and implement sustainable practices. The telecommunications industry is no exception. Telecom companies face growing pressure from consumers, investors and regulators to reduce their carbon footprint and achieve net-zero emissions. This shift towards sustainability aligns with environmental responsibility and presents lucrative business opportunities for telecoms.

Top 3 Data + AI Predictions for Retail and Consumer Goods in 2024

Nearly every facet of society has felt the impact of AI since it burst into the mainstream in late 2022 with the public launch of ChatGPT. In 2024, the retail and consumer goods industry is expected to experience massive upheaval due to the proliferation of generative AI (gen AI) tools as well as changes in customer engagement and the general manner in which products are now sold.

Snowflake's Data Classification Lets You Identify and Tag Sensitive Data Directly in Snowsight

At Snowflake, we believe in empowering our customers to harness the full potential of their data while maintaining robust compliance standards and safeguarding data privacy. We recognize the critical importance of quickly identifying and safeguarding sensitive data objects, and we consistently strive to provide solutions that help achieve these goals — from advancements such as classification and tag-based policies to the intuitive Data Governance UI.