Without a doubt, 2023 has shaped up to be generative AI’s breakout year. Less than 12 months after the introduction of generative AI large language models such as ChatGPT and PaLM, image generators like Dall-E, Midjourney, and Stable Diffusion, and code generation tools like OpenAI Codex and GitHub CoPilot, organizations across every industry, including government, are beginning to leverage generative AI regularly to increase creativity and productivity.

The best marketing is truly data-driven, creating powerful product promotions and offers through an understanding of customer needs and preferences. But for many organizations, building this understanding is more akin to solving an ever-growing jigsaw puzzle (with no easy edge pieces!) than reading data insights from a beautiful dashboard.

When businesses share sensitive first-party data with outside partners or customers, they must do so in a way that meets strict governance requirements around security and privacy. Data clean rooms have emerged as the technology to meet this need, enabling interoperability where multiple parties can collaborate on and analyze sensitive data in a governed way without exposing direct access to the underlying data and business logic.

Historically, only a few AI experts within an organization could develop insights using machine learning (ML) and predictive analytics. Yet in this new wave of AI, democratizing ML to more data teams is crucial—and for Snowflake SQL users, it’s now a reality.

BigQuery Omni’s new cross-cloud materialized views lets you perform cross-cloud analytics.

The excitement (and drama) around AI continues to escalate. Why? Because the stakes are high. The race for competitive advantage by applying AI to new use cases is on! The launch of generative AI last year added fuel to the fire, and for good reason. Whereas the existing portfolio of AI tools had targeted the more technically minded like data scientists and engineers, new tools like ChatGPT handed the keys to the kingdom to anyone who could type a question.

Our recently released predictions report includes a number of important considerations about the likely trajectory of cybercrime in the coming years, and the strategies and tactics that will evolve in response. Every year, the story is “Attackers are getting more sophisticated, and defenders have to keep up.” As we enter a new era of advanced AI technology, we identify some surprising wrinkles to that perennial trend.

In the intricate world of finance, numbers are more than mere figures; they are the threads that weave the tapestry of a company’s story. Financial statements, though essential, often hide critical narratives within their numerical maze. Extracting meaningful insights requires expertise and contextual understanding. Even the financially astute can overlook vital details buried in these reports.

At our recent Snowday event, we announced a wave of Snowflake product innovations for easier application development, new AI and LLM capabilities, better cost management and more. If you missed the event or need a refresh of what was presented, watch any Snowday session on demand. Let’s dive into all new releases in September, October and November.

2023 was a year of significant developments in the fields of business intelligence (BI) and analytics. With a 50% rise in overall adoption of self-service BI solutions, continued focus on data governance and data security, and ever-evolving integration of automation and artificial intelligence (AI) in analytics, many businesses have transformed their use of data considerably.