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Revealing The New Qlik Brand

Today, at Qlik, we continue our exciting journey by revealing a completely new brand and website. This transformation goes beyond aesthetics, symbolizing our dynamic evolution at the forefront of data integration, analytics, and AI. Our new identity encapsulates innovation, clarity, and agility. In the current landscape, CEOs face the challenge of harnessing AI effectively—a realm where Qlik's unique agility and independence provide unparalleled advantage.

Simplify Data Integration With Informatica's Snowflake Native App

Leading companies around the world rely on Informatica data management solutions to manage and integrate data across various platforms from virtually any data source and on any cloud. Now, Informatica customers in the Snowflake ecosystem have an even easier way to integrate data to and from the Snowflake Data Cloud.

Simplify data loading with new enhancements to BigQuery Data Transfer Service

BigQuery makes it easy for you to gain insights from your data, regardless of its scale, size or location. BigQuery Data Transfer Service (DTS) is a fully managed service that automates the loading of data into BigQuery from a variety of sources. DTS supports a wide range of data sources, including first party data sources from the Google Marketing Platform (GMP) such as Google Ads, DV360 and SA360 etc. as well as cloud storage providers such as Google Cloud Storage, Amazon S3 and Microsoft Azure.

Our Secret to Customer-First Account Management? Using an LLM-Powered Chatbot for Sales Teams

Snowflake account managers need their fingers on the pulse of which workload shifts or performance optimizations could improve customer experience. Yet without an all-encompassing view of their customers, sales teams have to piece together customers’ wants and needs through duplicate CRM accounts and various BI tools and dashboards.

3 Practical Steps Advertisers Can Take to Win in a Cookieless World

Third-party cookies have long been the backbone of online advertising, providing valuable insights into user behavior and enabling targeted, personalized campaigns. However, privacy concerns and evolving regulations have led major browsers like Safari and Firefox to limit or eliminate third-party cookie tracking. The next major milestone is upon us as Google is now testing a cookieless experience for 1% of randomly assigned Chrome users.

Yellowfin Cool Features Part 3: Advanced Query Generation

In this blog series, Yellowfin Chief Technology Officer (CTO) Brad Scarff breaks down some of the coolest and most unique features of the Yellowfin embedded analytics suite. Advanced query generation is the use of sophisticated technologies such as artificial intelligence, machine learning and natural language to streamline complex data analysis.

Zero to CDP: Unlock Your Full Marketing Potential with a Composable CDP on Snowflake

In today’s dynamic business landscape, numerous organizations are transitioning to the Snowflake Data Cloud, seeking more agile, secure and efficient solutions to manage and activate customer data. Yet, the timelines and engineering resources needed to support implementation haven’t always kept pace with the increased market demand, impeding innovation.