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Snowflake on Snowflake: How We Strengthened Data Governance Using Dynamic Data Masking

Managing access to sensitive data is the name of the game when it comes to security and data governance. It’s required to protect sensitive data from unauthorized changes or exposure, and it’s now a mandate as part of privacy regulations such as GDPR and the California Consumer Privacy Act (CCPA). Companies all over the world are now focused on protecting sensitive PII associated with their customers and employees.

The New Partnership of Security and Data Analytics at Prologis

Data analytics is going through tremendous growth while helping businesses succeed in a challenging economy. But cybersecurity presents increasing challenges for businesses. Prologis, however, has combined data analytics and cybersecurity to improve visibility, cut costs, and reduce risk. Prologis plays an essential role in the global supply chain.

Forrester TEI Study Shows Snowflake Can Deliver a Customer ROI of 612% Over 3 Years

We are pleased to share the findings of a Forrester Consulting Total Economic Impact™ (TEI) study that evaluates the cost savings and business benefits enabled by Snowflake’s cloud data platform. Snowflake commissioned the study to gain insight into the return on investment we’re delivering for customers and learn how we can serve them better.

5 Obstacles to Successful Data Governance

Organizational leaders worldwide agree that data governance is important. However, data governance programs in most companies are still being planned or in progress. In a 2020 Dataversity report¹, only 12 percent of companies had fully implemented programs, while 38 percent of programs were a work in progress, and 31 percent were just getting started. That’s because companies often run into roadblocks while executing data governance. Below are five common obstacles organizations face.

How Data Exchanges Enable Secure Data Collaboration

In a global economy, real-time data analysis is closely related to business success. Without data-driven insights, organizations find it challenging to remain competitive, improve company performance, and deliver strong user experiences, regardless of their industry. To match the pace of business, companies require transparent, data-driven relationships.

Snowflake Helps Finnair Improve Customer Experience with Cloud Data Analytics

Coronavirus has impacted the travel industry, but as it adapts, there is one factor airlines have always worked hard to minimize: delayed flights. Arriving late or missing a connection can severely impact the customer experience, which is why airlines work hard to maintain high rates of on-time performance (OTP). To that end, pilots may have to use extra fuel to make up for a delayed departure or to reach a destination early, even if it means circling the airport before landing.

How to Move from Basic to Advanced Marketing Analytics in Four Steps

Advanced marketing analytics can improve campaign relevance, increase customer lifetime value, accelerate insights, reduce acquisition costs, and drive ROI. But moving to advanced analytics requires a thoughtful investment in the right infrastructure for storing, tracking, and analyzing customer data, which can be daunting to companies that only have basic analytics capabilities.