Account-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In a 2020 study of more than 300 organizations worldwide, Forrester found that “a significant number of respondents claimed they were using an ABM approach but weren’t doing what we would consider the basics of ABM, such as working with sales.”1 ABM isn’t just about assigning one siloed team the responsibility of targeting and revealing high-potential prospects.

You can find a collection of k6 scripts and build specification for CodeBuild in this tutorial here.

Don’t worry. DevTestOps isn’t another new term to create turbulence in our IT and DevOps world. Similar to other topologies like DevSecOps, which emphasizes more on the “Sec,” or security matters, DevTestOps stresses the aspect of continuous testing and CI/CD in DevOps. At the same time, to uphold the culture of saying “no” to working in silos, the DevTest approach specifically aims to end the lasting bad blood between the development and testing teams.