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The State of Content Marketing and SEO [Data from 140+ Companies]

How is content marketing changing in 2024? What SEO tactics are working right now? Which part of your strategy should you fine-tune? Staying ahead of the curve in content marketing and SEO has never been more difficult. With constant algorithm updates, AI getting better by the second, and the generative search release, many content marketers are left confused about what to do and who to listen to. But does this mean you should forget about spending time on content and SEO altogether? Well, not exactly.

How modern query engines make governed data lakes accessible | Fivetran & Starburst

George Fraser, CEO of Fivetran, and Justin Borgman, CEO of Starburst, dive into the competitive landscape and evolution of modern query engines and data lakes. Discover how Starburst’s Trino engine and open table formats like Iceberg drive agile, scalable data solutions for AI innovation while enabling governance and other capabilities normally associated with data warehouses.

4 Strategies for Media Publishers to Optimize Content with Gen AI

In today's fast-paced world of media publishing, keeping up with technological advancements and changing consumer preferences is no easy task. Tight budgets, fierce competition and evolving audience behaviors add to the pressure, creating what's often termed the "content crash" — a saturation of content that makes it hard for publishers to stand out. But amidst these challenges, there's a beacon of hope: generative AI.

What is Data Orchestration? Definition, Process, and Benefits

The modern data-driven approach comes with a host of benefits. A few major ones include better insights, more informed decision-making, and less reliance on guesswork. However, some undesirable scenarios can occur in the process of generating, accumulating, and analyzing data. One such scenario involves organizational data scattered across multiple storage locations. In such instances, each department’s data often ends up siloed and largely unusable by other teams.

Protecting your customers: 5 key principles for the responsible use of AI

Artificial Intelligence (AI) is here, and it has the potential to revolutionize industries, enhance customer experiences, and drive business efficiencies. But with great power comes great responsibility — ensuring that AI use is ethical is paramount to building and maintaining customer trust. At Tricentis, we’re committed to responsible AI practices. At the core of this commitment are data privacy, continuous improvement, and accessible design.

Discover the Benefits of MDM in Power BI With Power ON

In today’s fast-paced business environment, having control over your data can be the difference between success and stagnation. Leaning on Master Data Management (MDM), the creation of a single, reliable source of master data, ensures the uniformity, accuracy, stewardship, and accountability of shared data assets.

A Complete Guide to Managing Data Access

With organizations prioritizing data-driven decision-making, the amount of collected and stored data is reaching historic highs. Meanwhile, organizations are democratizing access across all functions to convert this data into actionable insights. Since more users will work with sensitive data, ensuring secure access is more important than ever. Organizations must regulate and maintain the relationship between their data assets and users. Why?