What is the Augmented Consumer? Understanding Users of AI Analytics
The rise of AI-powered features in today’s analytics solutions has increasingly displaced our reliance on dashboards by making it easier for business people to analyze their data. With this rising paradigm shift, a new label has emerged: The augmented consumer. On a surface-level, the word ‘augmented’ may conjure up a variety of different interpretations. AI-based dashboard assistants? Natural language-led reporting?