The heightened demand for agile scaling across enterprises in contemporary times is underscored by several key factors, including the rapid pace of product changes within organizations, evolving customer expectations and market dynamics, the imperative of digital transformation and innovation, the risks associated with falling behind in competition, the inherent advantages of adopting agile methodologies, and the pressing need to adapt or face the consequences of obsolescence.
User engagement means how much a person uses an app and stays interested in it. It's super important for developers to give users good reasons to keep using their app. In mobile marketing, a big goal is to get more people engaged with apps. This can be done in different ways like sending them emails that they're interested in, making content that's just for them, and trying out new marketing ideas.