A $200,000 Black Friday Mistake You Can Avoid
Your partners can make or break critical moments. @Marcus Merrell shares a story about a Black Friday mishap that cost $200,000 due to a partner’s system failure. Customers faced errors with no clear alternatives, leaving them frustrated and the business scrambling. It raises an important question: Are you prepared for when things go wrong, or are you leaving your users stranded without options? It’s not just about the tech—it’s about how you build trust and ensure your users feel supported, no matter what.