The Fall and Rise of Embedded Plugins: How Custom UI Integrations Are Making a Comeback
As APIs become an expected feature of software businesses, the most popular web services extend their developer platforms beyond external API, allowing partners to integrate right into their interfaces. With Salesforce’s Lightning platform, Google Docs’ connecting tools like Balsamiq and ShiftEdit, and Trello’s PowerUps, custom experiences powered by third parties is proving itself to be a great way to improve one’s product and grow your business.