AWS Lambda has become a cornerstone of serverless architecture, enabling developers to run code without provisioning or managing servers. However, as applications grow, managing shared code, dependencies, and runtime configuration across multiple Lambda functions becomes challenging. This is where Lambda Layers step in to streamline development and deployment. In this blog we will explore what Lambda Layers are, why they are needed, how they work, and much more.

Investing in the right tools for business intelligence is crucial in today’s competitive landscape. For many organizations, Qlik is the trusted platform that powers their data-driven decision-making. But what if there was an easy-to-adopt, seamlessly integrative solution that can enhance your Qlik experience even further? Enter Vizlib by insightsoftware—a game-changing solution that transforms how you interact with and present your Qlik data.

A revolution is underway as martech and adtech continue to converge around first-party data — and the revolution is happening on Snowflake. This seismic shift isn't a mere trend; it’s a game-changing transformation that will continue to shape the way that marketers and advertisers connect with consumers amid increasing privacy regulations, new identity frameworks and rising customer expectations.

Earlier this year, we unveiled our vision for Tableflow to feed Apache Kafka streaming data into data lakes, warehouses, or analytical engines with a single click. Since then, many customers have been exploring, experimenting with, and providing valuable feedback on Tableflow Early Access. Our teams have worked tirelessly to incorporate this feedback and are excited to bring Tableflow Open Preview to you in the near future.

Sports organizations have made major strides in recent years. Teams across the industry are transforming into data-driven organizations on the fan engagement, monetization and sports operations sides of the business. This trend is perfectly timed with the AI hype cycle. AI is proving that it’s here to stay. While 2023 brought panic and wonder, and 2024 saw widespread experimentation, 2025 will be the year sports teams get serious about AI's applications.