5 Ways Advertising, Media and Entertainment Companies are Using Gen AI
The emergence of generative AI (gen AI) heralds a new, groundbreaking era for advertising, media and entertainment. According to a recent Snowflake report, Advertising, Media and Entertainment Data + AI Predictions 2024, gen AI is going to transform the industry — from content creation to customer experience. The companies that will come out ahead during this time are those that most successfully and quickly supercharge their data strategy.