Consumers see the world as all digital with no divide. As a result, whether those consumers are young, old, digitally savvy, or technophobes; organizations are going to have to find a way to ‘deliver better customer interactions’ than their competitors if they are to acquire and retain them.
Customer Identity and Access Management (CIAM) can be defined as “A customer-focused IAM discipline that facilitates leveraging identity data with business data to catalyze business growth”.

CIAM enables organizations to scale and ensure secure, seamless digital experiences for their users while collecting and managing identity data purposefully.

Following a recent report by EMA Consulting on Consumer Identity and Access Management (CIAM): Responsible Solutions for Creating Positive Consumer Experiences

Steve Brasen is a Research Director leading EMA
Prabath Siriwardena is a member of technical staff for identity at DevRev
Sagara is a Director - Solutions Architect at WSO2