Doing business in Japan during COVID-19
The way that people do business in Japan has radically changed as a result of COVID-19. Historically, the Japanese are very much about face to face relationship selling where you establish relationships and build trust. But now everything has to be done remotely or online. Like everyone else, the Japanese are really keen to keep doing business so they've actually embraced the remote way of doing things which has been quite interesting to watch and had some unexpected benefits.