In this MLOps Live session we were joined by Eli Stein, Partner and Modern Marketing Capabilities Leader at McKinsey, to delve into how data scientists can leverage generative AI to support the company’s marketing strategy.

We showcased a live demo of a customer-facing AI agent developed for a jewelry retailer, which can be used as a marketing tool to offer personalized product recommendations and purchasing information and support. Following the demo, we held an interactive discussion and Q&A session. Enjoy!