eCommerce analytics involves tracking a wide range of metrics relating to the complete journey of the customer, right from discovery to acquisition, conversion, retention and advocacy. Analytics lays a foundation framework for any eCommerce business and it helps them understand which marketing and sales initiatives are working, those that aren't, and the areas that have a great potential for growth.

In this video, Ashish Singru, Senior Director & Head, Global Business Analytics Center at eBay has shared his insights on how the power of analytics can drive growth and tackle various challenges.

In this session you will learn:

• The Role of Data Analytics in Ecommerce
• How Analytics can be used to Drive Growth
• How to Prioritized and Solve Some of the Most Common Challenges
• The Future of eCommerce Analytics - How to Solve the Harder Challenges