Testing Decisions Impact Customer Loyalty

Testing Decisions Impact Customer Loyalty

Your testing choices impact customer relationships.

@Marcus Merrel shares a story about a teammate being unable to pay a simple bridge toll online—Safari, Chrome, incognito mode, nothing worked.
No chat support, no phone number.

His only option? Wait for a collection letter to arrive in the mail.

That’s so frustrating.

But what stands out most is the bigger question:

Are your users forced to stay because they have no choice, or are you actively earning their loyalty by providing a seamless, supportive experience?

Automation vs. manual testing isn’t just about tech. It’s about the kind of relationship you build with your customers.

Tune in to the latest episode of Test Case Scenario to learn more.