Financial statements tell an important story, but they rarely tell the entire story. It often requires a sharp eye and a healthy measure of experience to elicit meaningful information from the numbers. Even people with keen financial acumen will have questions, and they can easily overlook important realities that lay buried somewhere within the details. For those with less experience reading financial reports, this task is far more difficult.

Stories are a fundamental component of effective human communication. According to a study conducted by Stanford University professor Chip Heath, 63% of people are likely to remember a story shared as part of a presentation. He also found that speakers who merely present facts and figures only achieve a 5% recall rate among their audience. Stories convey meaning and context in ways that facts and figures alone cannot.

Today we announced the launch of Qlik Cloud Data Integration, our new Enterprise Integration Platform as a Service (eiPaaS) offering that is a significant expansion of our Qlik Cloud portfolio. It’s been quite a journey over the last few years that’s led to this moment.

True Fit, a data-driven personalization platform built on Google Data Cloud to provide fit personalization for retailers by sharing curated datasets.