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What went wrong with customer 360

Three decades into the data revolution, my fellow technologists and I find ourselves asking an existential — and rather distressing — question: What happened to the promise of customer 360? The ability to get more customer data was supposed to fundamentally change the relationship between customers and brands. Companies were going to be able to offer targeted, meaningful engagements that would multiply average deal size and slash time to close.

New Snowflake Features Released in February 2022

February brought a number of exciting enhancements, especially for customers building and running data pipelines in Snowflake, including support for Snowpark stored procedures and flexible task execution. Additionally, customers get improved impact analysis through support for object dependencies, and we continue to expand Snowflake’s global reach with the regional availability of UAE North (Dubai) on Azure. Read on for more!

New Features in Cloudera Streams Messaging for CDP Public Cloud 7.2.14

With the launch of CDP Public Cloud 7.2.14, Cloudera Streams Messaging for Data Hub deployments has gotten some powerful new features! In this release, the Streams Messaging templates in Data Hub will come with Apache Kafka 2.8 and Cruise Control 2.5 providing new core features and fixes. KConnect has been added and gains additional capabilities with new connectors and Stateless Apache NiFi capabilities which can run NiFi Flows as connectors.

OKR 101: An introduction to data-driven planning objectives and key results (OKRs)

OKRs have taken corporate planning by storm — and for good reason. As a system for organization-wide goal-setting, OKRs make executive KPIs tangible and actionable, not just for the leaders, but for everyone in the company. They have become increasingly common in all types of businesses because they are simple and effective. For the company’s data champion, they also offer an unparalleled opportunity to get everyone speaking a common language of metrics.

How Spanner and BigQuery work together to handle transactional and analytical workloads

As businesses scale to meet the demands of their customers, so do their need for efficient products to collect, manage and analyze data to meet their business goals. Whether you are building a multi-player game or a global e-commerce platform, it's critical to ensure that data can be stored and queried at scale with strong consistency and then processed for analysis to deliver real-time insights.

ArcGIS and BigQuery - a match made for geodata

Geographical data is one of the critical datasets for data-driven organizations to make informed business decisions. As the data is growing more than ever before, it’s becoming more challenging to manage and analyze mammoth datasets using traditional databases, this is true for geographical data as well as it requires significant computational power to process. Esri has been one of the leading companies in Geospatial software development since 1969.

Globe Telecom leverages data governance tools from Talend for heightened marketing performance

Globe Telecom, one of the largest providers of digital services in the Philippines, was operating in a saturated market with limited opportunity to expand. Any strategy for growth depended on nurturing customer relationships and fostering lifelong value with each customer. For Globe Telecom, getting customer data was never the problem — telecom companies produce terabytes of data every day.