What Data Is Behind This Metric?
We all know data is the new oil. Both data and oil are valuable resources and share a common quality; if unprocessed they cannot be used. Data and oil have to be broken down and built up again to create true value for the business. There is, however, one key difference. Whereas oil is tangible, data is not. This means that the flow of low-quality oil is traceable and will be noticed in the production process. But, what happens if there is a bad data flow in your organization?