Chat SDK vs self-build: How to choose the right architecture for in-app messaging?
In-app chat has gone from a nice-to-have to an essential product feature across gaming, SaaS, social, and live streaming apps. While it’s tempting to treat it as “just another feature,” the reality is that building chat touches nearly every layer of your stack - from low-latency delivery and message ordering to presence, typing indicators, moderation. And then there is operating at scale to consider.