With BigQuery and data utilization including AI/ML, Japanese cosmetics brand Shiseido cut processing times 90% and saw 80% cost savings.

Product analytics helps you understand how users interact with your product, offering insights that drive growth and improve user experience. In this guide, you’ll learn about essential metrics, strategies, and tools for effective product analytics. By leveraging these insights, businesses can make informed decisions, optimize product features, and enhance overall user satisfaction.

E-commerce has transformed the way we shop and conduct business. With global retail online sales expected to reach $8.1 trillion by 2026 and digital buyers accounting for 33.3% of the global population, the e-commerce industry is growing at an unprecedented rate. However, this rapid expansion creates a critical need for robust e-commerce testing.

Building and consuming Application Programming Interfaces (APIs) has become an essential skill for developers. APIs are the glue that enables seamless integration and interaction between different software systems, including those that leverage AI. As the demand for artificial intelligence (AI) grows, the monetization of AI APIs has emerged as a critical concern for businesses looking to capitalize on their technological investments. Almost all AI functionality that companies build is exposed as an API.

As someone who’s been closely following the evolution of software testing, this year saw the shifts in methodologies and processes. One of the most significant findings is the strong adoption of Agile and DevOps methodologies, reshaping how testing is integrated into the software development lifecycle.

Not long ago, the thought of Artificial intelligence (AI) products becoming mainstream seemed far off. Fast forward to the widespread adoption of ChatGPT, Gemini, and other large-scale apps, and it’s easy to see that the world has changed drastically. AI isn’t just the future anymore – it’s the present, and every business is hopping on the bandwagon. From chatbots streamlining customer service to algorithms predicting market trends, AI is reshaping how businesses operate.

In the contemporary business landscape, the integration of artificial intelligence (AI) into business processes is no longer a futuristic concept—it's a present-day reality. Organizations across various industries are leveraging AI to streamline operations, enhance decision-making, and drive innovation.

Processes are the foundation of your organization. They lay the groundwork for how your business operates, from product development and customer service to procurement and financial operations—and everything in between. Even work that isn’t formally defined in a process is likely a part of one. If you’ve ever tried to map or document a business process, you’ve probably learned that there’s no straightforward way to get it done.