The resurgence of Artificial Intelligence (AI) in recent years owes much to a pivotal moment: the publication of a groundbreaking paper by Google. This event underscores the significant role of Open Source in advancing AI technologies. In this presentation, we delve into how Open Source is not just influencing but also shaping the landscape of Generative AI (GenAI). However, our focus extends beyond the traditional dichotomy of Open Source versus proprietary technologies. Instead, we explore the complementary nature of both realms in fostering the development of the AI ecosystem.

Snowflake and Fivetran CMOs are joined by HubSpot's VP of Platform Ecosystems to discuss the evolution of Customer 360 and the emergence of hyper-personalization in marketing.

To shift or not to shift – that is the question. If you’ve been around the software development world lately, you’ve likely heard of shift-left – the practice of integrating testing, security, and operations early in the software development lifecycle to detect issues early. This approach is meant to be a win-win-win – saving time, money, and headaches. But is it as great in practice as it sounds in theory? In this episode, we debate the real-world benefits of shift-left and get to the heart of the issue: testing well.

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