Why CFOs Should Champion the Consumption Business Model
Traditionally, CFOs focus on cost and cost control when managing the financial actions of a company. “Value” is assessed by putting a quantifiable number behind everything. It’s time to shift that mindset and take into account a different kind of value—the kind you can derive from an investment. Rather than worrying solely about the bottom line, ask the question: If you spend more today, what will you end up creating tomorrow?