Live stream testing comes with unique challenges that sets it apart from mobile app or web application testing. When you offer a live stream of a national sporting event or political debate, millions of viewers flock to utilize your TV app, mobile app, or web app (or all three). Not only is performance at stake, but there can also be API, syndication, and CDN issues that threaten to derail the live stream. When a live stream goes down, it creates enormous frustration.

Every marketer knows the old John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” With the introduction and evolution of multi-touch attribution (MTA), the media industry has moved closer than ever to understanding the impact of each touchpoint on a customer’s behavior, from signing up for a newsletter to making a purchase.