In the world of data-driven decision-making, effective visualization is a cornerstone for translating complex data into actionable insights. Data visualization is a technique that makes information visually appealing by highlighting patterns and trends in the data and enabling readers to get new insights quickly. Different ways of visualization help the leadership team in their day-to-day decision-making.
Retail media is the topic everyone is talking about in the retail and consumer goods industry. And for good reason: the $45 billion U.S. retail media market is surging as retailers capitalize on the consumer shift to ecommerce while offering advertisers access to their unique audiences and data insights. Many retailers developed their own retail media networks over the last few years, from digital marketplaces and department stores to commerce intermediaries.