Have you heard the phrase “AI won't replace humans - but humans with AI will replace humans without AI”? I personally love this quote because it perfectly encapsulates the nature of the anticipated workforce shift from the rise of generative AI. As I wrote back in 2017, the power of AI is not about machines supplanting human abilities, but rather about a symbiotic relationship between humans and AI. I think the Star Trek analogy I used then is standing the test of time…

Although it might seem a little early, I was just thinking: what will 2023 be remembered for? For many it will be the year that Beyonce and Taylor Swift took to stages around the world and pushed the boundaries of live music (I’m a confirmed Swiftie if you didn’t know). It is also the year of AI. When I speak with customers, they all talk about how they are steering towards AI adoption.

One of my favorite analogies is that data is the lifeblood of the business. Before you roll your eyes at me (I see it now), hear me out. At your annual physical, when you get your blood work done, think of how much information is uncovered about your overall health from a tiny vial of your blood. From those 10 CCs they extract comes back pages of information regarding your cell counts, glucose, cholesterol, and other information.

With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good information around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.