The Most Expensive Line in Your Data Budget Is the One You Can't See
Every data platform decision has a default setting, and the default is wait. Not because leaders think the current stack is great. Because “we’ll modernize next year” feels responsible. It sounds like discipline. It reads like you’re protecting the budget. Here’s the part that never makes it into that conversation: waiting is not the free option. It’s a spending decision, and it renews every month whether or not anyone signs off on it.