SNCF: Getting the customer experience right
As a major railway operator, SNCF has a whole lot of data on its hands, including more than 50 million customer records. The first step in using that data more effectively was integrating and consolidating all of its diverse data sources and databases into a single Customer Platform. In this video, Yann Jourdain, CIO at SNCF Voyages, explains how he made it happen.