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By Dale McGeorge
Everyone talks about KPIs, but do you know what makes a good or bad KPI? Tracking and forecasting KPIs is empowering and valuable for any organization, but only if done right. A key performance indicator is a metric used to measure and evaluate how well a company is achieving its set goals. Peter Drucker once said, "what gets measured gets done." KPIs help organizations work towards their critical objectives by creating a basis for the value of work done.
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By Dale McGeorge
Create an animated Keyword ranking report using your Search Console data to show performance over time in 90 seconds.
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By Dale McGeorge
Connect your Project Management tool with Jepto so you can keep your existing workflows and processes without having to switch tools when an Anomaly is detected in your Google Analytics data.
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By Dale McGeorge
Google’s Data Studio has been gaining popularity ever since it was introduced into Beta back in 2016. It’s flexibility for custom integrations through writing a Community Connector, Google Sheet or BigQuery Database gives you a lot of choice for putting multiple sources of data into one report.
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By Dale McGeorge
Businesses are collecting massive amounts of data as a part of their analytics pipeline. Most of the time, this data is filtered by a computer and presented in a way that a human interprets, through the analytics dashboard. That's a fantastic resource, and has no doubt been of great value to you in business decisions. However, restricting the interpretation of all that data that you've mined to humans leaves a lot of potential insights on the table.
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By Dale McGeorge
Ever stopped to think how accurate your data is? If you are making business decisions on data, it's obvious that you will want that data to be correct. With businesses losing an estimated $100 of revenue for each dirty record, data collection and accuracy becomes increasingly important to business success.
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By Dale McGeorge
Machine learning is a branch of Artificial Intelligence that makes it possible for systems to learn without being programmed. Applying this technology to real world Marketing is often misunderstood and is within your reach.
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By Dale McGeorge
Great to hangout with Noah Learner and Jordan Choo and talk about automation in agency life, with some thoughts around Machine Learning thrown in there too.
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By Dale McGeorge
KPIs are often used as a measurement standard so paying attention to them and being smart with how you track them is vital to success.
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By Dale McGeorge
There are numerous paid connectors for Data Studio but we offered ours for free, why?
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Your digital marketing assistant that never sleeps. Jepto brings Google Analytics, Google Ads, Search Console and Google My Business together in one place.
The Business Intelligence and Automation you need. Utilise Machine Learning to give you predictions, insights and spot anomalies, whilst Automation jobs take care of repetitive tasks that monitor your data and allow you to scale.
Features:
- Anomaly Detection: When something looks odd in your data, you will know about it straight away. Utilising a Machine Learning algorithm, with configurable sensitivity settings, you will be notified about any unusual events.
- Automation: Work smarter, not harder with the help of automation. Automation jobs free you from menial tasks and allow you to do things that just aren't possible manually.
- KPI Management: Set multiple KPI’s for your clients and view them all in one place. Custom alerts with Slack and Email help keep your team up to date on progress and be proactive.
- Budget Tracking: Easily track client budgets with Campaign level granularity and account for roll over with monthly and custom date periods. Schedule alerts through Slack and Email to ensure that everything is performing as expected.
- Agency Portfolio: Having a successful Agency with lots of clients is a good problem to have, but keeping track of it all can be difficult. Jepto is built to scale and provides you with a top-level view of your portfolio's health across all features.
Digital Marketing Intelligence and Automation.