Today we hear from Aditya Bhargava, Solutions Architect and agile coach at Guidion, on how the company is using the Google Cloud’s Apigee API Management Platform to transform the Dutch solar panel and communications equipment installation landscape. Read more to learn how Guidion uses APIs to deliver technical services in and around the house, bringing happiness to seven customers every minute.

We’re excited to share that Gartner has recognized Google Cloud (Apigee)—for the fourth time in a row—as a Leader in the Magic Quadrant for Full Life Cycle API Management. In this year’s report, Google (Apigee) is positioned highest on Gartner’s “ability to execute” axis.

Today we hear from Felix Perdana, engineering manager at Traveloka, on how the company uses the Apigee API management platform to become a one-stop travel and lifestyle platform in Southeast Asia and beyond. Traveloka uses APIs to grow and consolidate its inventories while bringing customers and partners together to book flights, vehicles, hotels, and vacation packages.

Editor's note: Today we hear from Dang Nguyen, API Platform Product Owner at Experian, on how the company uses the Apigee API management platform to digitally transform from a traditional credit bureau to a true technology and software provider. Read on to learn how Experian uses APIs to help businesses make smarter decisions and individuals take financial control.

In my experience as a digital consultant for Google Cloud’s Apigee team, I’ve found that when a technology gets classified as “middleware,” it’s often encumbered with a scarlet letter of sorts. Business leaders find it unexciting — so much so that they often resign it to the purview of technology professionals and don’t spare a second thinking about it.