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Harnessing the Data Cloud to Empower Our Own Marketing Team: Building a Digital Ads Ecosystem on Snowflake

You need metrics to do your job well as a marketer but getting clear, meaningful metrics is a huge challenge. While digital advertisers and paid media professionals are on the hook to build ample sales pipeline and maximize return on ad spend (ROAS), they’re also expected to deliver personalized advertising content while navigating evolving privacy requirements and adhering to consumer expectations—all while extracting insights from siloed ad platforms.

2024 Predications for SAP Finance Teams

Next year, finance teams utilizing SAP will face unparalleled pressure due to a confluence of economic challenges. The demand for actionable insights will grow amidst a landscape marred by economic recession and escalating inflation rates. These adversities heighten the necessity for finance professionals to adeptly translate raw data into strategic guidance.

Unlocking Snowflake: Scale your data cloud efficiently with purpose-built AI

See what’s new for Snowflake and how you can take advantage of the latest innovation from Unravel to better manage your data cloud costs. Data analytics and AI enables organizations to transform their industries with innovative new products, faster business insights, and break-away technologies that help them outperform competitors.

Sundeck Query Engineering Platform Optimizes Snowflake Warehouse Utilization

Jacques Nadeau, co-creator of Apache Arrow, Dremio, and Substrait, and current CEO and Co-founder of Sundeck, sits down with “Powered by Snowflake” guest host Felipe Hoffa to discuss Sundeck’s OpsCenter and Query Engineering Platform, two tools designed to help Snowflake developers optimize their use of Snowflake data warehouses. With Sundeck, developers can customize the behavior of Snowflake for each and every query. That includes the ability to automatically decide whether a query can execute, automatically decide if a query should be re-routed to a different warehouse, and more.

Drive Your Retail Media Strategy with Data Clean Rooms

Retail media is the topic everyone is talking about in the retail and consumer goods industry. And for good reason: the $45 billion U.S. retail media market is surging as retailers capitalize on the consumer shift to ecommerce while offering advertisers access to their unique audiences and data insights. Many retailers developed their own retail media networks over the last few years, from digital marketplaces and department stores to commerce intermediaries.