Since the very first email was sent more than 50 years ago, the now-ubiquitous communication tool has evolved into more than just an electronic method of communication. Businesses have come to rely on it as a storage system for financial reports, legal documents, and personnel records. From daily operations to client and employee communications to the lifeblood of sales and marketing, email is still the gold standard for digital communications.

UDO Games is a mobile game studio founded in Turkey in 2013. It is one of the oldest gaming companies in Ankara. Over the course of years, UDO Games has worked on hundreds of games and launched dozens of hit titles with well-known publishers. More than 70 million players have played hyper-casual games created by the studio.

Marketing based on the next best action requires effective data handling for success. For Canadian insurer, Beneva, however, silos were standing squarely in the way. With over three million customers and CA$13 billion in assets, Beneva is one of Canada’s largest financial institutions. They had over 75 years of product and customer data, but that data was isolated in various systems, databases, and customer portals.