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A New Era of Lifecycle Marketing with the AI Data Cloud and AI Decisioning

Every business has key customer behaviors it aims to drive — whether it's encouraging repeat purchases, promoting product upgrades or boosting add-on services. Yet, despite access to advanced marketing technology and rich customer profiles, most businesses still rely on broad, generalized lifecycle marketing campaigns that fail to engage with customers.

Batch Processing vs. Stream Processing: A Complete Guide

Every organizational activity or interaction today generates data. This quickly creates large amounts of data at organizational and departmental levels, but data generation is only the beginning. No matter how much raw data you have at your disposal, you can only leverage it fully if you know how to process it correctly for your requirements. You can process data flows using one of two approaches: batch processing or batch processing.

Comprehensive Guide to EDI Documentation

Believe it or not, there was a time when healthcare providers, global enterprises, Ecommerce stores, and other organizations used proprietary—and often very different—methods to communicate with other businesses for everything from invoices to purchase orders. You can maybe imagine how difficult communication between businesses was before the introduction of EDI.

How to Handle Errors in Next.js for Node With the App Router

Error handling in Next.js is critical to providing a seamless experience to your users even when things go wrong. Without proper error management, users may get confused about what has happened and even leave your site. To avoid that, you must ensure that they receive informative feedback about errors and provide a way to recover from them. In this article, you'll see: Let's jump right in!

21 Essential Digital Marketing Tools for Growth in 2024 (Across 7 Categories)

Digital marketing tools aren’t just a convenience—they’re a lifeline. It may sound intense, but without the right tech stack, your business risks falling into the shadows while competitors soar ahead. Think about it – the right tools don’t just improve productivity, but they also help you do more with less, freeing up time for strategy over stress.

Introducing the New Visual Data Mapper for WSO2 Micro Integrator

We’re excited to introduce a significant addition to WSO2 Micro Integrator: our new visual data mapper, now available with the 4.3.0 release. This feature is designed to enhance your data integration experience by providing a more intuitive and user-friendly way to manage and transform data.

9 Core Benefits of Automation Testing

If you're not doing automation testing, you're missing out on its incredible benefits. Today, automation testing is the norm in the QE industry. With automation testing, testers can now dramatically increase their productivity while introducing a standard to the QA process. Here are 10 core benefits that any QA team can immediately see upon adopting automation testing.

AI in Software Testing - What it is and How to use it?

‍ The rise of artificial intelligence (AI) in testing is enabling more predictive and intelligent test generation, execution, and defect analysis. This shift aims to reduce the time and effort required for manual testing to enhance test coverage and improve the overall software quality. Justifiably, key insights from Fortune Business project the growth of the AI-enabled testing market from USD 736.8 million in 2023 to USD 2,746.6 million by 2030.