With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good information around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.

Data is essential to marketing. It’s how we know our audience and measure campaign outcomes. It shows us where to adjust a campaign on the fly, for even better results. But working with data is increasingly complex, and having the right stack of technologies is invaluable.

Recently, I got my hands dirty working with Apache Flink®. The experience was a little overwhelming. I have spent years working with streaming technologies but Flink was new to me and the resources online were rarely what I needed. Thankfully, I had access to some of the best Flink experts in the business to provide me with first-class advice, but not everyone has access to an expert when they need one.

Based on the usage of thousands of Snowflake customers, leading marketers are leveraging Fivetran to tackle Customer 360.

We’re thrilled to announce that both ThoughtSpot and Mode (acquired by ThoughtSpot in July 2023) have been recognized as Leaders in Snowflake's recent Modern Marketing Data Stack report! Given the ever-evolving landscape of modern data analytics products, organizations are looking to ThoughtSpot and Mode when seeking innovative solutions—helping them harness the power of their marketing data.

In the age of the AI revolution, where chatbots, generative AI, and large language models (LLMs) are taking the business world by storm, enterprises are fast realizing the need for strong data control and privacy to protect their confidential and commercially sensitive data, while still providing access to this data for context-specific AI insights.

Gartner predicts that by 2026, 75% of organizations will adopt a digital transformation model predicated on the cloud as the fundamental underlying platform. Every organization has a cloud strategy and vision with annual goals, yet the business risky cloud migrations have aged in backlogs or implemented with straying budgets & timelines. ‘Assurance’ is the most critical factor in business readiness, scoping, budgeting, and concluding the cloud migration.