The world is awash with data, no more so than in the telecommunications (telco) industry. With some Cloudera customers ingesting multiple petabytes of data every single day— that’s multiple thousands of terabytes!—there is the potential to understand, in great detail, how people, businesses, cities and ecosystems function.
With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good data around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.
Based on the usage of thousands of Snowflake customers, leading marketers are leveraging Fivetran to tackle Customer 360.
We’re thrilled to announce that both ThoughtSpot and Mode (acquired by ThoughtSpot in July 2023) have been recognized as Leaders in Snowflake's recent Modern Marketing Data Stack report! Given the ever-evolving landscape of modern data analytics products, organizations are looking to ThoughtSpot and Mode when seeking innovative solutions—helping them harness the power of their marketing data.