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Marketing Success in the Age of AI Requires a Modern Marketing Data Stack

Data is essential to marketing. It’s how we know our audience and measure campaign outcomes. It shows us where to adjust a campaign on the fly, for even better results. But working with data is increasingly complex, and having the right stack of technologies is invaluable.

Dataflow Programming with Apache Flink and Apache Kafka

Recently, I got my hands dirty working with Apache Flink®. The experience was a little overwhelming. I have spent years working with streaming technologies but Flink was new to me and the resources online were rarely what I needed. Thankfully, I had access to some of the best Flink experts in the business to provide me with first-class advice, but not everyone has access to an expert when they need one.

What Is Virtual Reality (VR) Game Development? Trends, Examples, and Essential Tools for Creating a VR Game

Virtual reality experiences are becoming more common across a wide range of industries, from healthcare to retail. However, gaming still stands out as a leader in this technological evolution. Virtual reality (VR) game development – currently a more than $7 billion market – is expected to bring in $53 billion by 2025. And in our 2023 game development report, 13% of surveyed developers noted they are working on a virtual reality game.

New Looker + ThoughtSpot Connector: Where semantic modeling meets natural language search

Semantic layers are a game changer, allowing organizations to define metrics and business logic in one, centralized location. Because business users can trust that their data is built on a single source of truth, the semantic layer also empowers self-service analytics. Looker Modeler has become a leader among semantic layers, allowing users to seamlessly layer on top of their business data.

Power Holistic Customer Insights with Salesforce and Snowflake Data Sharing-Based Integration

Snowflake and Salesforce have built on our existing partnership to unify the full breadth of customer and business data and generate actionable insights for our customers. We are happy to announce the general availability of Bring Your Own Lake (BYOL) Data Sharing with the Snowflake Data Cloud from Salesforce Data Cloud. Organizations can now leverage Salesforce data directly in Snowflake via zero-ETL data sharing to accelerate decision-making and help streamline business processes.

Koyeb Metrics: Built-in Observability to Monitor Your Apps Performances

At Koyeb, we're working to build the most seamless way to deploy apps to production without worrying about infrastructure. But there's still plenty to keep you busy at the application layer with performance tuning and troubleshooting. That's why we're introducing Metrics — an easy way to monitor and troubleshoot application performance. Deploying on Koyeb makes thinking about infrastructure or orchestration unnecessary.

Top 5 Tools that Define the Future of Video Content Creation

Video footage is widely available in the current era of digital communication. Moving images have developed into a crucial method for message delivery, from brief social media posts to extensive online courses. The development of technologies that make the production of such material not only feasible but also effective and artistically impressive has exploded during the past 10 years.