Kibana and the rest of the ELK stack (Elasticsearch, Kibana, Logstash) is great for parsing and visualizing API logs for a variety of use cases. As an open-source project, it’s free to get started (you need to still factor in any compute and storage cost which is not cheap for analytics).

Advanced marketing analytics can improve campaign relevance, increase customer lifetime value, accelerate insights, reduce acquisition costs, and drive ROI. But moving to advanced analytics requires a thoughtful investment in the right infrastructure for storing, tracking, and analyzing customer data, which can be daunting to companies that only have basic analytics capabilities.

Use our dbt package for HubSpot to build your sales and marketing dashboards.

Learn why ELT is better than ETL and how you can get started with it.

Behavioral email is the keystone of user-centric platform integration — emails to developers are most effective when they’re based on how they used your platform. Not surprisingly, the concept of segmenting your customers into groups of similar behaviors or attitudes is a well established best practice in marketing. MarketSherpa’s survey found that one of the most effective marketing strategies is to send emails based on the behavior of your customers.