Retail Media's Business Case for Data Clean Rooms Part 1: Your Data Assets and Permissions
It’s hard to have a conversation in adtech today without hearing the words, “retail media.” The retail media wave is in full force, piquing the interest of any company with a strong, first-party relationship with consumers. Companies are now understanding the value of their data and how that data can power a new, high-margin media business. The two-sided network that exists between retailers and their brands turns into a flywheel for growth.