The Human Side of the Equation - How Stories Bring Data to Life (Part 1)
As data science has taken center stage in a lot of organizations, many are relearning what they’ve already known – that dry, mathematical calculations don’t inspire and don’t stick. It’s the story that matters. In this first of a two-part blog series, we look at the history and neuroscience of storytelling and how it can help us understand data at a more human level.