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Automation

A new dawn for Business: CRM Marketing Automation

Imagine having a powerful tool that revolutionizes how you communicate and do business with your customers. That’s precisely what Customer Relationship Management, or CRM, offers. It’s a category of software solutions combining data-driven technology to enhance customer interactions and improve business performance.

Linx Process Automation - Workflow for your back-end

Introducing Linx Process Automation – Simplify Your Workflows! Discover the power of Linx Process Automation, the cutting-edge feature designed to streamline and automate your business processes effortlessly. This powerful Process Automation plugin provides a dedicated service for hosting and managing workflows, enabling you to optimize efficiency and reduce manual tasks.

12 Best Marketing Automation Tools for 2025

Marketing is like the complex blood system of the body. It has too many branches spreading into each and every area of the body. Some are thin, some are thick – but all are equally important for healthy functioning. Automation can help you cut down some of the work in this system and focus on those bigger, fatter arteries that supply blood directly to the heart of the business. It can help you run multiple campaigns at once and stay ahead of the competition.

Seamless process automation with Linx: Boost efficiency and streamline workflows

Process Automation increases efficiency, reduces costs, and minimizes errors, allowing you to focus on more important tasks. Some use cases for process automation include: Any multi-step business process can be automated, turning it into a valuable asset for any organization.

Top Considerations Before Selecting an Automation Tool | Ravi Kiran | #AutomationTesting

Choosing the right automation tool can feel like a daunting task, but it’s also one of the most critical decisions for successful software testing. In this AMA session, Ravi Kiran, Head of Engineering - Quality at CAW Studios, breaks down the process of identifying the perfect fit for your project needs. From understanding application requirements and team expertise to evaluating usability, scalability, integration capabilities, and even cost—this session covers it all in a practical, conversational format.

How AI-Driven Test Automation Enhances Business Efficiency and Reduces Costs

If there was a way to make your software testing faster, more accurate, and much less expensive, wouldn’t that be a game changer? That’s exactly what AI test automation is making possible. Traditional testing methods are slow, tedious, and expensive—especially as software gets more complex. Manual testing is time-consuming, brings errors throughout the process, and is a costly proposition. However, these problems can be overcome with AI-powered automation.

Software Testing Benefits: From Manual to Automation Testing

Software testing stands as a cornerstone of successful software development, delivering crucial benefits that extend far beyond simple bug detection. In today's rapidly evolving digital landscape, understanding the comprehensive benefits of software testing has become essential for organizations aiming to deliver high-quality products while maintaining competitive advantage.

Transforming Test Automation with AI and Machine Learning | Larry Goddard | #Testflix2024

In this session, we’re getting into how AI and machine learning are transforming test automation from a traditional, often repetitive process into something dynamic, efficient, and intelligent. It’s not just about speeding things up; it’s about creating smarter tests that adapt to changes, predict issues before they arise, and ultimately make your testing process more resilient. If you're looking to future-proof your testing strategies, this talk will give you the insight you need to do just that.