Gen AI has the potential to bring immense value for marketing use cases, from content creation to hyper-personalization to product insights, and many more. But if you’re struggling to scale and operationalize gen AI, you’re not alone. That’s where most enterprises struggle. To date, many companies are still in the excitement and exploitation phase of gen AI. Few have a number of initial pilots deployed and even fewer have simultaneous pilots and are building differentiating use cases.