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Marketing's Role in Prioritizing What to Test

Have large language models hit their ceiling? Training GPT-5 might cost billions—for what? Marginal improvements? The next frontier is looking like autonomous models, RAG systems, and agentic AI are stealing the spotlight While LLMs may be nearing their peak, innovation is moving in new directions. Learn more in the latest episode of Test Case Scenario.

The Marketing Agency of the Future: Powered by Unified Data, Trust and AI

We are entering a new era for marketing and advertising agencies. From evolving consumer expectations and increasingly stringent privacy regulations to the rise of AI, the landscape is shifting rapidly. To remain competitive, agencies need to reimagine how they operate. The winners will be those that adopt forward-thinking data strategies, build trust with partners and clients, and leverage AI to deliver real-time insights and personalized campaigns.

Marketing's Role in Prioritizing What to Test

Does your testing align with what your customers truly care about, or is it shaped by assumptions? Many testing teams focus on familiar paths, like editing a profile or managing basic workflows, but these may not reflect the features your customers actually care about. @Marcus Merrell and @Evelyn Coleman share why it’s important to dig deeper. When you do, you’ll find critical areas where quality assurance has the biggest impact on revenue and user experience.

Composable CDPs in Financial Services: Empowering Marketers and Reducing Compliance Risk

Marketers at financial services companies have their work cut out for them. Their companies have a wealth of data, but that data is often fragmented among different systems and divisions, and protected-class data has a wide range of restrictions on how it can be used for different product lines.

Rethinking Content Creation: The Impact of Google's SEO Leak

If you’ve followed SEO developments this year, you’re likely familiar with the buzz surrounding Google’s SEO leak back in March. These revelations have sent ripples through the content marketing industry, reshaping how marketers approach their strategies. At its core, the leak highlights something we’ve all suspected: SEO is evolving, and so must we. Gone are the days when pumping out endless content streams was the key to success.

The Great Convergence: How Martech and Adtech Are Uniting Around First-Party Data on Snowflake

A revolution is underway as martech and adtech continue to converge around first-party data — and the revolution is happening on Snowflake. This seismic shift isn't a mere trend; it’s a game-changing transformation that will continue to shape the way that marketers and advertisers connect with consumers amid increasing privacy regulations, new identity frameworks and rising customer expectations.

A new dawn for Business: CRM Marketing Automation

Imagine having a powerful tool that revolutionizes how you communicate and do business with your customers. That’s precisely what Customer Relationship Management, or CRM, offers. It’s a category of software solutions combining data-driven technology to enhance customer interactions and improve business performance.

12 Best Marketing Automation Tools for 2025

Marketing is like the complex blood system of the body. It has too many branches spreading into each and every area of the body. Some are thin, some are thick – but all are equally important for healthy functioning. Automation can help you cut down some of the work in this system and focus on those bigger, fatter arteries that supply blood directly to the heart of the business. It can help you run multiple campaigns at once and stay ahead of the competition.

Tools for the Next Era: The Modern Marketing Data Stack 2025

The stage is set for a new era in marketing, and marketers have never had so much data and technology at their fingertips. But to deliver the ROI that enterprises require today, marketers must have a strategic mindset and fine-tune the tools, tactics and approaches in their marketing data stack. Snowflake is here to help marketers evolve and accelerate their marketing impact with our third annual Modern Marketing Data Stack report and global virtual event.