How Marketers Can Enter the First-Party Data Era with Confidence
Marketers everywhere are anxious about what fortune the cookieless future holds — but I think we should embrace what will be a refreshing change.
Third-party cookies have long been the backbone of online advertising, providing valuable insights into user behavior and enabling targeted, personalized campaigns. However, privacy concerns and evolving regulations have led major browsers like Safari and Firefox to limit or eliminate third-party cookie tracking. The next major milestone is upon us as Google is now testing a cookieless experience for 1% of randomly assigned Chrome users.