Usability testing is a proven and frequently used method for evaluating products. Businesses of all kinds test everything from physical products to online services and applications. Why is usability research so popular? Research shows that approximately 75% of the credibility of digital products, such as an app or website, stems from their design. Unless you create something usable, appealing and functional, your business could face a substantial loss of profit and clients.

Many businesses need specific software solutions to successfully deliver services to their customers. Custom software development creates applications specially designed to meet the specific requirements of these organizations and users. For example, the banking industry uses highly specialized custom software to provide easy access for customers, while protecting sensitive data with high-end security features.