Every company wants to deliver the best product to its customers, and this theme is woven into the product development process at all successful companies. Product development in the SaaS domain comes with a unique set of software developer problems. Software developer problems can range from poorly defined customer expectations to a greater need for complexity and rapid technological advancement. These problems are all part of software development being a highly dynamic and complex process.

In the competitive software industry, many new products are purpose-built to provide value to end-users. Project viability depends not just on the accuracy of the product in meeting user requirements, but also on the time and resources spent in its development. Using fewer resources may enable faster development and allow the business to cash in on an identified opportunity faster. But exactly how do you get from concept to product fast, while staying true to design objectives?