The power of the Internet and the World Wide Web is known to everyone. Within a few years after its inception, businesses started to take advantage of all the facilities in features. And within no time, e-commerce became prominent as a new way to do business. Nowadays, it is the dominant way any company or business can reach its customers across the globe with a website.

Customers interact with your business multiple times before reaching any goal. These repeated digital interactions are what make up the customer journey. Your customers’ overall experience across the different channels as they engage with your organization (websites, social media, email, etc.) make up the customer experience. Customer journey analytics refers to the process of analyzing the experience of customers across multiple touchpoints in the customer journey.