One example of a modern e-commerce marketing automation platform is Drip, which has different powerful features designed for businesses’ prosperity. In 2013, Drip came into existence and was later bought by Leadpages in 2016. It aims at making the marketing procedure for an internet shop simpler. It offers SMS message automation and streamlined email marketing campaigns for customer-centric individualization.
Page loading speed has been an official Google ranking factor since 2010. Additionally, Core Web Vitals, strongly tied to speed, became part of the factors influencing Google search result rankings in 2021. Understanding the impact of Google rankings on business outcomes, website owners are dedicating more time and effort to optimization. Their goal: achieving “green” Google Page Speed Insights, especially in the “Performance” category for mobile versions.
81% of marketers say content is a core business strategy. Yet, if you ask them how their content marketing strategy is working out, you will hear varying answers. Hmm, why is that? Well, the approaches in content marketing change so quickly that it’s hard to choose a perfect tactic. Even so, content is the best tool to boost your conversions and reach sustainable business growth. You may struggle to outrank the competitors in the market even though you are putting in their best efforts.