Is your organization currently relying on an ELK cluster for log analytics in the cloud? While the ELK stack delivers on its major promises, it isn’t the only search and analytics engine — and may not even be your best option for log management. As cloud data volumes grow, ELK monitoring can become too costly and complex to manage.

The success of businesses like Zoom, DropBox, and Slack demonstrates the power of product-led growth (PLG) as a strategy for scaling software companies in 2023. Central to this approach is event analytics, the practice of analyzing event data from a software product to unlock data-driven insights. Companies following a PLG strategy (“PLG companies”) use this data to inform product development decisions to enhance user experiences and drive revenue.